Today I was able to read an entire book. For those who know me, you know that this is quite shocking... I mean, to sit and just flip pages. *gasp!* Well, I read it and I enjoyed it. (so there!)
The book, called "The Big Red Fez - How to Make Any Web Site Better," was written by Seth Godin, a well known marketing guru. In his book, he takes a hard look at several websites and how they attract or repel potential customers. It is a great, short read that will give marketers and web developers many points to ponder. It was a best seller several years ago, so shame on me for not finding it until now.
You can learn more about the book at http://www.thebigredfez.com.